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Archive for the 'Real Estate Tips' Category

The LMVR Quadcopter: Coming to a Lake Martin Slough Near You

Yes!  I bought a helicopter!  Lake Martin is a perfect place to showcase waterfront real estate from the air, so after a little research, I purchased my own helicopter so I can video my listings from all angles.

I’ve been honing my flying skills, and I finally worked up the nerve to take it to Lake Martin on Labor Day weekend.  These things are a little tricky to operate – I had to (had to!) order a flight simulator video game to get used to the feel of the controls.  And I still have a good bit of learning to do:

I already had a GoPro HERO3, so when I decided to do this, I had to do a lot of research on helicopters that could be used to carry this camera.  I found the DJI Phantom online.  Through my research I found that these are pretty easy to fly, on a relative scale.

So far I have learned two key things:

1)  Do not take it out of GPS mode without a lot more practice.  The Phantom has a mode whereby it can auto stabilize by using its GPS.  I did OK when I was in GPS mode, but when I decided to get fancy and shut the GPS off, the wind caught the quadcopter and it took off.

2)  Do not to get too high and fly into strong wind.  I just don’t think the Phantom’s motors are strong enough to battle the wind for very long.

I do, however, think that filming video from the air is going to be a great way to showcase Lake Martin waterfront real estate.  Once I get to the point where I can get usable aerial videos of Lake Martin, I think buyers and sellers will love to see this unique perspective.

If anybody out there has experience flying remote control helicopters, I’d love to meet you at the lake and learn from you.  And if you’re a waterfront home, lot or condo seller on Lake Martin and are would like your property to be the first one showcased in an aerial video tour, give me a call.  (334) 221-5862 or [email protected]

A shout out to Carlton Dean on the Scene, who is the best commercial broker in the Florida Panhandle:  You have talked a big game about your flying skills, but have yet to post a video.  Let’s see what you’ve got:)

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Love the Lot You’re With

I wrote the article below on Lake Martin waterfront lots for the April 2013 issue of LAKE Magazine.  I got a lot of positive feedback from it, and even had it quoted back to me by a client:  “John, we’ve thought about looking for a larger lake home, but I think we’re going to love the lot we’re with (and renovate).”  If you missed it in print, here goes:


This month’s issue of LAKE magazine has a lot of great information about designing and building a home on Lake Martin. I think this is a superb idea. Not only does the lake boast many inspiring and original home designs, but we also have more than our share of talented architects, builders and subcontractors.

Love the one you're withBut with all this talk of site improvement, let’s not forget one important point when it comes to Lake Martin real estate: The lot.

That’s right, the lot. The dirt. It’s why you are here. Well, maybe not the dirt per se, but the fact that the dirt leads up to the water. It may seem obvious, but we all need to remember that the lake is what makes our real estate so valuable. The lot value is also the major driver in overall real estate value.

I see this time and again with buyers who are new to the Lake Martin market. They really have to wrap their heads around the concept that a little humble cabin on a huge lot with a big water view will likely sell for more than a newer home on a smaller lot in the back of a slough. It’s the facts. It’s market preference.

I also hear from people who want “just a little quaint cabin, a fixer upper, on a nice lot. I can do some of the work myself.” Sometimes, it takes a while for it to sink in for them that the proverbial “quaint cabin on an awesome lot” is a very popular request. Popularity equals price pressure. In our market of limited supply, price pressure always equals higher prices. Economics 101.

This rule does not limit itself to the small cabins. Even the larger waterfront homes are subject to the reign of the lot. One only needs a cursory review of county tax assessor appraised values to see that even on homes assessed above $1 million, the lot is likely greater than half of the overall value. Unless you are coming from major metro areas that have similar buyer pressure on land, that high percentage may be a shock.

I am certainly not the first real estate agent to give this advice, but I always tell waterfront home buyers, “You had better love your lot, because you can never change it.” Once again, an obvious statement; however, it is one we need to keep in mind. Most buyers work under a budget, and budgets mean tradeoffs. No two homes or lots are exactly the same, so if buyers find themselves trying to pick between two very close contenders, I always counsel them to buy the one with the lot that they like the best. They can always change everything else.

This magazine is chocked full of friendly people to help you improve or redesign everything other than the lot. On that point, be sure not to build too much house on too small of a lot if your goal is to increase your home’s overall worth. If your goal is to have fun or just to customize, go for it. I don’t want to discourage “dream home” activities, but you have to understand that every improvement may or may not increase the overall value of your real estate asset. Your particular improvement may increase value, but not necessarily. It all depends on what the market has proven that it will bear. Think about it: Would an Eskimo pay extra for an outdoor shower on the side of an igloo? Would someone living on the equator pay extra for an electrically heated, snow-and-ice-proof driveway? Not likely.

Don’t misunderstand me – I am not trying to hold you back from home improvements or building. Far from it. Just remember what we have discussed here. And if you can’t be with the lot you love, honey, love the lot you’re with.

I can help you find a lot to love, so if you’re looking at waterfront real estate on Lake Martin, give me a call at (334) 221-5862, email me at [email protected], or click here to contact me

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Unveiling a Real Island Cabin Renovation

Lake Martin home remodels are common in the Little Kowaliga / Real Island area.  It’s an older – and very popular – part of the lake, so many of the homes have been there for years.  We last visited Lee and Amelia’s Little Kowaliga cabin renovation in May.  Doug Fuhrman of Southern Traditions Construction has since put the finishing touches on the home, and a lot of summer fun has already been had.

I think it’s a great example of a smart renovation – They made the existing square footage make more sense, and they added living space where it matters most: waterfront.  The bricks and sticks of a lake home pale in value when compared to the dirt beneath them, so this couple first got the lot they wanted, and then created the home they needed.  I dropped by last week to check things out:

BEFORE renovation, lakeside

Pre Reno House Lakeside


Post Reno House Lakeside

Enclosing the lakeside deck with a screened porch was a no-brainer.  They added lots of waterfront living space that can be used almost year round.  For those of you wanting to know what adds value to a lake home, it’s not the closets.  It’s usable waterfront space.  I’ve never had a buyer object to a large screened porch.  Ever.

BEFORE picture of the 1980’s kitchen:

Pre Reno Kitchen


Kitchen after

Amelia updated everything in the kitchen, keeping the layout of the appliances the same.  They swapped out the peninsula for an island, and gained a little more room to move about the kitchen.  The floors, the windows, the walls – all new and fresh.

BEFORE – The main living area with no lakeside access and the deck outside:

Living room before


Living room after

New everything

fireplace in remodel

The old lakeside windows went out, and new sliding glass doors went in.  The screened porch replaced the old deck, and Viola! Room for everyone with a view of Lake Martin.

BEFORE, the home had two bathrooms, but they were awkward and outdated (and pink):

Bathroom Pre Makeover Screen Shot 2013-08-26 at 3.29.18 PM


Bath after IMG_4973

They had some fun with these bathrooms, and for those that are wondering, that is wood grain tile at the base of the shower.  Pretty neat.

BEFORE picture of a bedroom with the familiar green carpet:



bunk room

bunk room

The bedrooms have all been freshened up with new carpet, lighting, windows, etc.  These built in bunk beds have space underneath for stowing luggage and whatever else their three sons and their buddies might bring to the lake.  In the future they may add drawers for concealed storage.

BEFORE, the side entrance

side entrance


Side Entrance Post Remodel

The tiny (and not very useful) covered side porch by the entrance of the house was enclosed and became part of the new living area.  New decking replaced the old concrete slab entrance, and everything feels shiny and new.

My thanks to Lee and Amelia, and to Doug Fuhrman at Southern Traditions Construction for letting us follow this renovation.  So it’s a fresh start for this lake address, and now the Lake Martin fun continues . . .

If you’re a buyer who is looking for a Lake Martin cabin to renovate, give me a call, and I’ll help you find a property that makes sense for your vision and your budget I can help you find the right combination of lot and home, just like I did for Lee and Amelia.  Give me a call at (334) 221-5862, email me at [email protected], or click here to contact me.  

Previous Posts in this series:

Real Island Renovation Begins

Real Island Renovation Part II:  Peeling off the 1980s

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Lake Martin Lots Selling Hot In 2013

We humans, especially Southerners, like the art of storytelling, don’t we?

We like legends. We like to talk about the way things were back then.

For Lake Martin, 2007 will always be “The Year of the Drought.” Similarly, 2009 will be thought of as “The Year of Alan Jackson at Aquapalooza.” I have no doubt that 2013 will become “The Year of FERC Relicensing” because the potential changes in the water level rule curve will impact the next forty years.

As I study real estate trends in the waterfront market for Lake Martin in 2013, I have a hard time separating market reports from the mammoth issue of relicensing the dam. Usually, when people ask, “what’s going on at Lake Martin?” I give them a ten second market report. This year, however, I have talked about FERC.

But, if we can all forget about that for a moment, and focus solely on what’s happening in the real estate market per se, I think we find something very interesting. There is a notable trend at Lake Martin that, in my judgement, is yet another sign pointing to the overall health of our market.

The big story at Lake Martin in 2013 is waterfront lot sales.

Yes, lot sales.

Do you remember 2008? You might know it as “The Year of The Bank Crash.” For those who don’t, I can tell you that getting a loan to buy a lot in 2008, and even in subsequent years, was dang near impossible. If a bank or mortgage lender smelled, perchance even suspected that you wanted a loan on a lot, they ran the other way. If that lot was located in a subdivision that was lightly populated, well, they called Father Merrin for an exorcism.

Lake Martin waterfront lot sales 2013

Please take a look at the Waterfront Lot Sales chart. Sales are blistering. Through the end of July, there have been 37 waterfront lots sold through the Lake Martin MLS. That is only one fewer sold in all of 2012 and only two fewer sold in the 12 months of 2011. In other words, this year it only took seven months to sell as many lots that were sold in twelve in each of the two prior years. That’s growth, neighbors.

Lot sales mean construction. Construction helps the overall economy and it points to more confidence for the future. If no other lots were sold in 2013, the lake would have a good year. If 2013 lot sales continue on pace with prior years, it will be a great one.

Lake Martin Home Sales in 2013

Don’t let all this talk about lots obscure the good news about homes. Waterfront home sales on Lake Martin are once again strong in 2013. One can see from the cumulative graph attached, that as of the end of July, 2013 is running on pace with 2012. As I am sure we all remember, 2012 was the second best waterfront home sales market on record. When we look at the entire lake real estate market, with all agents, all brokerages that participate and report to the Lake Martin MLS, we see that at July 31, 2013, 139 waterfront homes have been sold. This is statistically significant to 2012. By the end of July in 2012, 140 homes have been sold. I don’t consider the one home difference to be a big deal.

Lake Martin waterfront hoem sales July 2013

The bottom line is, 2013 is another great year for Lake Martin home sales. The more interesting thing for me to consider is that such great years are becoming routine once again. Remember, 2008 was the last year of decreasing numbers of homes sold on Lake Martin. Every year since 2008, the current year has beaten the prior year’s numbers of homes sold. The market has improved.

Lake Martin home sales monthly chart July 2013


Lake Martin Home Prices

Whenever anyone hears the words “improved market’ – it’ s natural to wonder if prices have risen along with the home sales figures. Prices, however, have remained steady. Have prices in 2013 risen? I don’t know yet. Because Lake Martin has such a small sample pool, I only calculate price trends once a year.

However, if Lake Martin continues to beat the prior year in numbers of home sold, and supply does not out strip demand, one of these days we will see price increases. When that happens, we can call it “The Year That Prices Finally Rose.”


This article is going to appear in the September, 2013, issue of Lake Magazine. I am honored to write a monthly column on Lake Martin real estate for Lake.

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How To eComment to FERC

We only have 11 days left with a chance to positively affect Lake Martin for the next 40 years. FERC has given us a way to comment to them and let them know that we favor the 7 foot winter pool and the optional full pool into October.

It only takes 3 minutes! Do you have 180 seconds to help? Please do this before August 13.

Here’s how to eComment to FERC:

1. Go to this website by clicking on this link:

FERC eComment Site

or copying this address and pasting it in your browser:


2. Click on the orange button at the top that says “eComment does not require registration, click here to proceed”

3. Fill out your information and click Authorize. It will send you a link to the email address you typed in.

4. Go to your email account and click on the link it provides

5. Select the project by searching for Lake Martin’s project number: P-349-173

6. Once you search it will offer Lake Martin as a result. Select it.

7. Type your comments in the white box. If you would like to comment in your own words, please do so. Speaking from the heart is always best. But, if you are at a lack of time or words, you may feel free to use the below, just copy and paste in the white box:

I am in full support of Alabama Power’s draft EIS for the Martin Relicensing project. In particular, I support:

1. Dropping the winter water down only 7 feet as opposed to 10,and
2. Having an optional full pool period to October 15, weather permitting.

I think the economic benefits are tremendous and will benefit thousands, and I am confidant that Alabama Power has done the research to prove the potentials for below the dam flooding, in an already existing flood zone, are minimal.

8. Submit it.  That’s it!  You will receive a confirmation email from FERC.

What else can you do?

1. Ask your spouse and all non-minor family members to comment. Remember, you don’t have to be a property owner to be a stakeholder.
2. Forward this to any and all other family and friends that love Lake Martin
3. Ask them all to comment ASAP, certainly before August 12.

It only takes 3 minutes and this affects your children, grandchildren, and great grandchildren!

“What if” FAQ?

1. What if Lake Martin IS NOT granted this new rule curve? Will the real estate market crash as a direct result? Will the sky fall? Of course not. Lake Martin has existed for about 40 years under the current 10 foot winter drop and starting the drop after Labor Day. The market has been outstanding, in general, over those 40 years. Let’s face the facts – we will still be the Crown Jewel of the South, with or without this chance at improvement.

2. If Lake Martin IS granted the new rule curve, will the waterfront real estate prices skyrocket, and will chocolate and caramel flow from the top of Acapulco Rock like a Willy Wonka dream? Not necessarily. I am not guaranteeing anything. But I am saying that this is a historic, once in every other generation chance to improve. It’s an improvement that comes at almost no risk whatsoever. It is well worth our 3 minutes to comment and give it a shot.


If you need more info on this huge issue, click here.

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Do You Really Want a Lake Martin Fixer Upper?

Many home buyers think they do.

“Oh, we love a project,” the wife might say while the husband rolls his eyes in the background. Or a husband might wave his hand at a sagging roof and say, “I can handle this, no problem,” while the wife looks on in shock at the man who doesn’t even own a hammer.Renovation

I would venture to speak the unspoken thought of us real estate agents, and say, “Really?”

Can you really handle it? Those of you with construction experience, I will acquiesce to your judgment, but only when you realize that on Lake Martin, where so much value is in the dirt, a fixer upper can be a big project.

Plus, it’s relative. One person’s tear-it-down-and-start-over home is what I might call another person’s “tooth brusher,” as in, “It’s perfect, just bring your toothbrush.”

Whatever your self-assessment, before you buy a home that you are planning to fix up, I would put three questions before you:

First, do you have the budget?

The home improvement shows on TV fail to mention the pesky issue of budgeting. If you buy a fixer upper, you need to set aside some cash above and beyond the down payment to do the work. For instance, if you buy a home at $300,000, more than likely you would get an 80 percent loan or $240,000. That leaves about $60,000, plus closing costs, that you would need to have at closing. If you planned to spend $30,000 on renovations after you buy, that’s about $90,000 cash you need to have budgeted.

Many buyers assume they will just get their renovation budget from their lender. Perhaps this worked more easily before 2008’s taxpayer bailout of the banks. An extreme example of the old way went like this: you bought a home for $300,000; it appraised for $500,000, so at closing the bank gave you $75,000 that you used for renovations. Instead of having to bring money to closing, the bank gave you money. No more. First of all, I have not seen an appraisal come in appreciably higher than the contract price in a long, long time. Even if it did, if a buyer is getting conventional financing, the loan underwriters would have a hissy fit when they saw that the buyer was putting no money down and was walking away from closing with cash. It just doesn’t happen these days. You had better have some cash for renovations.

Secondly, do you have the patience?

Once again, the home improvement shows come into play, creating unrealistic expectations for some buyers. Sure, they show little problems here and there during the fix-up project, but these snafus are easily fixed by the home reno hero. What you don’t see is the extra money it takes and the time the project was set back by the bump in the road. Home renovations are infamous for dragging on longer than expected. Are you hiring an experienced contractor who can anticipate the potential hazards and help you navigate? Are you patient enough to expect the unexpected?

Trust me, your project will not be wrapped up in a neat 30-minute TV show schedule. Things run long. If you go into the project knowing that, you will be fine.

Lastly, do you have the time?

Time to renovateYou have gotten this far, so I assume you have passed the first two tests. You have some money set aside for the home renovation, and you have promised your contractor you will be patient during the fix up. But do you have the time to make it happen?

Remember, we are on Lake Martin. You would likely be buying a home to use during the warm months. If you have spent the spring looking around, finally settled on a home, agreed to a contract with a seller, and closed, it might be Memorial Day. Look at the calendar and start counting ahead.

If your contractor tells you it’s an eight-week job, and you factor in two more weeks to be conservative, that’s 10 weeks. Ten weeks after Memorial Day is August. Are you ready to start a project that will take two thirds of your first summer on the lake? Think about it.

True, I have made the argument that Lake Martin is more than a Memorial Day-to-Labor Day place. We have year round activities. But think twice before taking on a huge fix up project in the first 12 months you own your home. I pass along the advice of architect Bryan Jones: Live in it a year. Have fun. Learn the home. Then make a plan.

I think you will be a lot happier in the long run.

The rewarding side of fixing it up

If you have the time, money, and patience to renovate a Lake Martin home, the rewards can be huge.  Don’t think I’m against a fixer upper – not at all!  I enjoy sharing “before” and “after” pictures of clients’ renovations because it helps others see what can be done with older cabins on Lake Martin.  If you get your numbers right, you can end up with a super lake home and a solid investment.  I just finished a series on a client’s cabin reno in the Little Kowaliga / Real Island area, and I’ve followed a couple of transformations in Parker Creek.  If you missed them, here are the links:

Unveiling a Real Island Cabin Renovation

Parker Creek ReThink: Making Room for Teenage Boys

Lake Martin Dream Cabin Renovation in Parker Creek

If you’re looking for a Lake Martin cabin to renovate (or if you prefer a move-in ready home), give me a call – I’d love to be your realtor.  I can help you with any property on the Lake Martin MLS, regardless of who has it listed.  Call me at (334) 221-5862, email me at [email protected], or click here to contact me.

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Three Reasons to Buy in Emerald Shores: The Inside Scoop from a New Lot Owner

Waterfront lot sales in Emerald Shores have been strong this year.  Since their release in March, sixteen of the twenty-nine new lots have been sold or are pending, and only thirteen remain.  Since Lake Martin Voice Realty is the listing company for Emerald Shores, you’ve heard me pitch these lots, and it’s been easy to do – they’re big, they’re wooded, they have awesome views of Blue Creek, and they are part of an established development.

So let’s change it up a little and hear from Emerald Shores buyers themselves.  The couple below recently took the Lake Martin real estate plunge, and they had specific reasons for buying a lot in Emerald Shores:

1)  Close proximity to Auburn, AL

2)  Peaceful atmosphere of the area

3)  Well maintained condition of the development

Many clients tell me that testimonial videos like these have helped them with their own Lake Martin house hunt.  Even if you have a different list of “must-haves” for an ideal lake property, sometimes just hearing other people talk about their search gets your wheels turning.  For David and Rhonda, location was a big factor in their decision.  For some buyers the house is most important, and for others it’s the view.  Once you understand what really matters to your family, the search is radically simplified. There is, after all, a lot to look at on the Lake Martin MLS.

My job is to help buyers make this decision. If you’d like some professional insight, give me a call at (334) 221-5862 and let’s talk.  I do this every day and I sell Lake Martin exclusively.  And it costs a buyer nothing to have an agent on his team – sellers pay the commissions.  I talk to buyers in all phases of house hunting, and it’s not uncommon at Lake Martin to work with clients for months and even years.  No matter your stage in the game, I have something to offer and I’d love to help.

Related article I wrote for LAKE Magazine:  To Be a Good House Hunter, Know Thyself

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Lake Martin Voice Realty Clients Tell All

Despite all of the technology we use, real estate is still a very personal business.  Sure, I like to use all the latest bells and whistles, and have even been guilty in the past of trying new technology that didn’t really work.  But one thing that always works in this business is being a good servant.

We at Lake Martin Voice Realty are very fortunate that some of our customers and clients allow us to video their testimonials.  While I will admit a big reason they do this is because it helps me, I will say that other buyers have told me these testimonials help them in their own real estate ventures on Lake Martin.  I’ll never turn away an on-camera compliment, but my true goal is to capture a tip that might help you.

Here’s our Testimonials Playlist which is nothing more than a collection of videos on YouTube.  These short videos will appear one-after-another in the box below.

Client Testimonials for Lake Martin Voice Realty:

If you have any real estate tips, even if you didn’t use us, we’d love to hear them!  Comment below.  And if I can help you with a waterfront purchase or sale, please give me a call at (334) 221-5862, email me at [email protected], or click here to contact me.

By the way, I have other playlists, too:

How to Search the Lake Martin MLS:

Lake Martin Community Info Videos:

Lake Martin Neighborhoods:

Home Tours – Lake Martin Waterfront Homes:

Private Video Home Tours (for clients only)

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Lakehouse As Patient Zero

Recently I had a little fun with this post inspired by an entry on Finding Home, McAlpine Tankersley Architecture’s blog.

In the ensuing social media commentary, Bryan Jones (friend and also a Lake Martin architect who gets it) made this remark about the home in question:

Bobby’s first house was patient zero for personal lake life aspirations.

Bryan’s comment got me thinking. I wonder if anyone else had patient zero thoughts with their Lake Martin house?

For instance, my wife’s family has a home on a little lake in the southernmost yankee state. My favorite spot in that home is the screened back porch. I like to sit out there, read, watch the birds and the water, and enjoy a cold beverage. In fact, the whole day basically begins and ends with some hard core, radical, freestyle porch sitting. When we moved to a new (to us) home “in town” – I realized that I had a screened back porch that we were not utilizing much at all. If we enjoy it so much at their lake, why not at home?

Screened porch at 138 Eiland Drive - one of my current listings.

Screened porch at 138 Eiland Drive – one of my current listings that’s 5 minutes from Alex City.

I know that it seems pretty obvious. Who doesn’t like a screened porch? But we were just not paying much attention to ours at home. Since then, we have added some furniture, painted it, fixed the door, and we really use it now.

What about you?

Have you had a feature in a home at the lake that inspired you to make a change in town?

Or if you don’t own a Lake Martin home, but have dreamed about one, has a vacation home inspired a change at your current pad?

If you’re ready find your own Lake Martin home to experiment with, give me a call at (334) 221-5862, email me at [email protected], or click here.  I do Lake Martin real estate 100% of the time and I’d love to be of service to you.

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Tracking the Lake Martin Homebuyer

All indications are holding true that 2013 waterfront home sales are following suit with 2012, with many homes selling. In 2012, we saw the second best year in number of homes sold, topped only by 2005.

Naturally, people are asking questions like, “Where are all these buyers coming from?” and “How did they hear about Lake Martin?”

NAR SurveyWhile the data geek in me would love to require a thorough questionnaire with every lake home purchase, alas, one does not exist. But we can infer a good amount of information by studying the next best thing: the National Association of Realtors’ Profile of Home Buyers and Sellers.

Every year, the National Association of Realtors (NAR) publishes the Profile of Home Buyers and Sellers. The Profile is the result of a 120-question survey sent to a random sample of home buyers across the nation. This year, about 8,500 surveys were returned. The results were used to compile the statistics and compare them to previous years. This survey is a heavily watched measuring stick of home buyers’ preferences and behaviors. In 2013, as in the past, this survey offered valuable insight to us at Lake Martin.

First Step: Agent vs. the World Wide Web

Since Al Gore decided to invent the Internet, there has been a battle between Joe and Jane Agent and the Web. The issue at war is deciding just who is more relevant, useful and trusted by home buyers. This war is all but over.

Winner: the Internet.

Despite NAR’s constant advertisement to the contrary, their own survey shows that buyers place much more trust in the Internet than in agents. One very interesting question the survey always asks buyers is, “What is your first step in the home buying process?”  This year, a whopping 41 percent of respondents said they looked online for properties. This is more than double those that contacted a real estate agent (18 percent). The third choice at 11 percent was, “Looked online for info on the process.” I would argue that is the same as number one. Added together, those two indicate that about 52 percent of people are looking online before they ever call an agent.

Chart 1 Coley June 2013

I do grant that potential buyers are looking on the Internet at agents’ websites. So some agents can take solace in that fact. But the lesson to be learned is that buyers looking on an agent website is an indirect contact initiated by the buyer, and it’s anonymous. The agent has no idea the website is being visited. In other words, the buyer is in complete control of the interaction. Maybe the buyer will contact the agent directly, maybe not. In either case, the buyer is driving the ship.

I do not see this trend reversing any time soon, especially considering the momentum. Last year’s survey showed that 35 percent looked online and 21 percent contacted an agent. This means the online first steppers increased by 17 percent, and the agent pickers decreased by 14 percent. Brokerages and agents that do not accept this will find themselves as outdated as the mimeograph machine.

Where Did You Find It?

Today’s world is full of resources for the home buyer. Agents, the Internet, signs, billboards, TV and more all vie for the coveted attention of those who are ready to purchase. To some buyers, I am sure it is information overload.

Considering all these channels, two other critical questions to ask are, “What worked?” and “Where did you find the home that you bought?”

Chart 2 Coley June 2013

Not surprisingly, the Internet trend continues to dominate here. The Web continues to increase in importance, with 42 percent of those surveyed responding that the Internet was where they found their home. Agents checked in with 34 percent, which I suppose is an honorable defeat; however, when you consider that it was down from 35 percent last year, and that the Web increased by two percent, the writing is on the wall.  It is clear that any serious home buyer is not waiting around for their agent to personally call and tell them about homes. Today’s home buyer is a researcher.

The Internet’s dominance in the “usefulness” category is neither new nor a secret. What should be noted is the degree to which home buyers rely on it. Nothing else is even close.

The implication is huge in that home sellers should ask detailed questions of potential agents, such as, how will my home be displayed online? How many online leads do you get, and how do you track your leads?  Similarly, home buyers by their behaviors are asking agents: What have you done for me lately?

If you’d like to know more about what Lake Martin Voice Realty can do for you, give me a call at (334) 221-5862, email me at [email protected], or click here to contact me.

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