At Lake Martin Voice Realty, we believe video is one of the crucial ways to market a home for sale. The days of slide show picture montages with Yanni playing in the background are over. Pictures are better than nothing, but these days, with the money involved in waterfront homes on Lake Martin, sellers and buyers deserve better.
Research has proven that about 90% of buyers use the internet to look for property. Buyers and sellers alike want a more authentic way to tour property online. Especially in a second home market like Lake Martin, where most buyers live hours away.
Below are two great examples of what video marketing can do. We can’t take all the credit – these homes at Water’s Edge are really cool, and we were able to meet with the architect on site and let him do the talking. But the result is an architect-guided tour at every viewing.
You be the judge: A John Tesh slide show or our version?
Realtors must do video, and they must do it well. There is just no excuse anymore.
It’s so easy to do an “OK” home video tour that I can’t imagine why everyone isn’t doing it. But, I’ll admit it. It is pretty hard to do an effective one, and I still consider myself an amateur.
I’m not saying I am Francis Ford Coppola, or even Errol Morris, but if I were a seller, I would want an (albeit imperfect) agent that not only is trying (cliche alert) “cutting edge” marketing techniques, but one that is pushing harder and harder to get better at it every day.
If you need more convincing, here are two of our latest property listing videos:
If you are a potential seller of waterfront property on Lake Martin, and you like what you see, give us a call. We can do the same for you. If you’re a buyer, use our website for research, and then let us guide you from research to relaxation!