I can think of so many great occasions – times when you want to say “look at me, I’m still fishing and you’re at work,” hiking, hunting, or just plain ole hanging out.
If you are like me, you imagine these perfect photo opportunities and how good they would look on social media. Your subject looks dazzling. The picture is composed so well that Kenneth Boone would nod in artistic appreciation. Your “friends” on Facebook would seethe with envy, yet comment something like “so cute” or “time, please slow down!”
If you are like me, you also mess up just about 99 out of 100 shots you take. Everyone’s hair is combed; the dog is looking directly in the camera; the kids appear genuinely like a gunfighter in a spaghetti western. Ugh!
The same goes for real estate photography.
Sure, I will grant you, no one is likely to print out a picture of your home from the MLS and hang it on their fridge. It probably will not go viral like the “Back to School” shots of your kids, but that doesn’t mean it’s not important. Having really good pictures of a home that is for sale is still paramount in my business. I really like all of the media that we have these days – video, aerial footage and 3D walkthroughs – but that doesn’t mean we agents should forsake the humble photograph.
The most important picture is the first one listed in the MLS or online. That’s because we know from the numbers that 90% of homebuyers use the web to scout for homes. A great majority of people’s first move is to look online, not call an agent. That lead picture is the home’s mug shot. It is the maker or breaker. If the first picture doesn’t look good, the ever-roving eye of the buyer will move on without a click.
That is why it’s really important to take the best pictures possible. Everybody knows this, but at the lake it means getting really nice shots of the lake side of the house. For a waterfront home, the lake side is the main side. Buyers come for the lake, so the lake is the most important thing.
It sounds pretty elementary, but time and time again, I see pictures on the MLS or on other sites where it’s obvious that the agent or owner did not take this into account. If I were a seller of a waterfront home on Lake Martin, I would insist on the best media possible – pictures, 3D tours, etc. The whole nine yards. I would make the main thing the main thing. Show me a great picture of the lakeside facade.
One of the steps in getting great pictures is having superb lighting. The best possible. I am nowhere near a professional photographer, but at least I try to get the best light. To do that, I have to figure out the time of day that is going to be most flattering for the outside of the home. This differs for every home on Lake Martin because the lake side of the home might be facing in any direction.
If you have a west facing home and take early morning pictures, your results will be draped in shadow. You have to plan around that.
Also, at Lake Martin, many waterfront homes sit on wooded lots, so you have to take that into account. What sun angle would be best to avoid the trees casting shadows all over that outdoor kitchen? Not just morning or afternoon, but what exact time of day? If you were really doing a good job, you would want to take pictures of every side of the house.
Do you need to come back another day at a different time and take more pictures or video of different sides of the house to take advantage of differing light situations? Will it be cloudy the day you try?
How then, can you plan for shadows and the path of the sun? Does it require camping out and taking notes for an entire day?
I was tipped off to this website by my friend and architect Bryan Jones. Architects are another group of professionals that really pay attention to the sun.
This site will tell you the best time of day at any place around the world. Just plug in an address, and you can see the sun’s path at any given time on any given day of the year.
Where should you take pictures Easter morning at Grandma’s house? When’s the best time to photograph your dock at the lake? All of these questions can be answered at suncalc.net.
Incidentally, if you want to shoot Acapulco Rock in the full sun in the middle of August, try 11:05 a.m.
Note: I originally published this article in my monthly column in Lake Magazine. I am proud to write about Lake Martin Real Estate for Lake Magazine.