Saturday afternoon I spent the day running around town getting supplies to tune up my yard equipment. I know – super exciting… I am a stone cold gangster.
When I got done shopping, I realized that none of the stores I visited had two items- a specific hanger for my weed eater and an obscure spark plug sized just for it. No worries. I fired up my Amazon app, ordered them, and went about my bidness.
They were sitting on my doorstep at ten am Monday, less than 36 hours later.
I know my story is not unique. In fact, it’s pretty common. But I still get awe struck sometimes when I consider how Amazon has totally changed the game in e commerce, and how that bleeds over to almost everything else. We consumers didn’t start out demanding random spark plugs in less than two days. Amazon’s excellence made it happen though, and now I confess disappointment when other vendors can’t deliver like that.
Contrast that with this recent LA Times article I read about Zillow. Basically, their estimates stink and their home search tool is misleading and inaccurate.
So why do consumers keep using them? Why are we so demanding about shipping times on the latest Brotherband book but so accepting about a company that feeds us such terrible real estate data? I talk to buyers all the time that quote a zestimate to me and ask why it’s so high or low. Invariably they admit “oh yeah Zillow is terrible in my hometown.” So why use it for Lake Martin? Why use it for anywhere?
Aren’t you tired of the expired listings that look active? Aren’t you distrustful of their estimates? Can’t you see the futility of a website that says a house has 1,665 square feet but no bedrooms? Does the appetite for mediocrity in real estate know no bottom? Who knows, one day I might have to shift my approach and become Mr. Zillow. Maybe they will have decent data and maybe it will be the best place to connect to consumers, and I will have lost this philosophical position because the market has spoken. When that day arrives, look out. I will be its biggest cheerleader. But right now the most popular site we use to look for $5 spark plugs is better than the one for $250,000 homes. Does that make any sense?
As for me, I’m trying to revamp my entire website. Really, I guess, my entire business model. Today’s consumer demands fast, accurate info delivered on multilateral platforms. That’s it. They demand Amazon Prime level service from real estate agents. I strive towards that, not anything else. I am sure I will fall far short of that standard, but I’d rather fail doing that than drown in the legion of average.